Security & Privacy Policy

Effective 12/17/2013

US Retail Flowers, Inc. ("company," "we" or "us") and witf is committed to protecting our customers' privacy. We will never share your personal information with anyone except as described in this Policy.

Non-Personally Identifiable Information
When you visit any of our Sites, we may collect basic, Non-Personally Identifiable, Information about you. This information may include but is not limited to information regarding your operating system, browser software, and IP (Internet Protocol) address. This information is used to detect problems with our server and to administer our Sites.

Personally Identifiable Information
When you place an order or entering a sweepstakes or promotion, we collect personally identifiable information. Personally Identifiable Information may consist of: your name, address, telephone number, email address, birth date, billing information (credit card number, expiration date and billing address), occasion type (Valentine's Day, etc.), information and the gift and message recipient's name, address, telephone number, email address and any other information you may provide us ("Personally Identifiable Information"). We use Personally Identifiable Information for internal purposes, such as confirming and tracking your order, subscription or registration, analyzing trends and statistics, informing you of our new products, services and offers. Personally Identifiable Information is compiled by us and analyzed on both a personal and an aggregated basis.

Changes To Your Personally Identifiable Information
Certain Personally Identifiable Information such as your name, address, telephone number, email address, birth date can be changed by you via our account management functions on this website. Changes can be made in the My Account > Personal Information section. Order related Personally Identifiable Information such as billing information (credit card number, expiration date and billing address), occasion type (Valentine's Day, etc.), products purchased, any relevant promotion code and information and the gift and message recipient's name, address, telephone number can be changed by contact a customer service representative by telephoning 1-800-979-2761 or using the Contact Us feature on this website.

Placing an Order
When you place an order, we require you to provide us with Personal Information. We use this information to give you a customized experience and to process the orders that you place with us. For your shopping convenience, when you place an order, we automatically establish your own Personal Account where information used in placing such order (including billing address, email address, telephone number) is saved. Your Personal Account is password protected from third parties. Our database stores your billing and delivery information, and will automatically transfer it to the order form each time you place an order so that you do not have to re-enter this information when you sign in at subsequent visits. The recipient phone number, which you furnish to us when you place an order, is used for delivery purposes. On some occasions, the recipient may be called to schedule delivery. To maintain our high quality standards, we reserve the right to occasionally contact recipients to ensure satisfaction with their gift.

Use of Cookies/Clear GIFs
Cookies: Like many other commercial sites, our Sites utilize standard technologies called "cookies" and clear GIFs to collect information about how each of our Sites is used. A cookie is a small data text file, which a Web site stores on your computer's hard drive (if your Web browser permits) that can later be retrieved to identify you to us. Cookies were designed to help a Web site recognize a user's browser as a previous visitor and thus save and remember any preferences that may have been set while the user was browsing the site. A cookie cannot be read by a Web site other than the one that set the cookie.

Surveys and Research
In an effort to improve our Sites and services, we may occasionally request that some customers and recipients voluntarily complete surveys, which may be collected by an independent third party. Individual survey answers are confidential, although non-personal information may be collected and disclosed to third parties. If you do not wish to participate in a survey, simply decline to participate when asked.

Interactive Tools
Within your Personal Account, you have the option to opt in for our additional services, which include a personal date reminder service and a free online address book. We use your contact information so that you may take full advantage of these interactive tools. You may view, edit or opt out of these additional services at anytime.

Mergers and Acquisitions
In the event of a merger, consolidation, or sale or transfer of all or substantially all of the assets of the company or its direct or indirect parent company (ies), one of the assets which would generally be transferred to the purchasing or new entity is the information we collect from our customers and store in our customer database. However, the use of this information by any purchasing or surviving entity would be governed by the terms of this Policy, as amended from time to time, including any amendment after such transaction. You, of course, will continue to have the right to opt-out of sharing your information with third parties.

Cooperation with Law Enforcement
We will disclose Personally Identifiable Information, after subpoena or written request, to cooperate with a law enforcement investigation. We reserve the right to report to law enforcement agencies any activities that we in good faith believe to be unlawful.

We use the Secure Sockets Layer (SSL) technology. SSL encrypts your order information as additional protection against the decoding of that information by anyone other than us. However, despite all reasonable security precautions and processes, such as password protection, encryption technology, and use of firewall technology, no data transmission over the Internet can be guaranteed to be 100% secure. As a result, while we strive to protect your Personally Identifiable Information, we cannot guarantee or warrant the security of any information you transmit to or from our Sites, and you do so at your own risk. Once we receive your transmission, we will take commercially reasonable precautions to protect its security on our systems.

Responsibility of Information
witf is responsibile for all data and security of data processed through this webpage.

Links to Other Web Sites
Our Sites may contain links to other Web sites. Privacy policies on such linked sites may be different from our Policy. We are not responsible for the privacy practices and content of these third-party Web sites. You access such linked sites at your own risk. We urge you to follow safe Internet practices and do not supply Personal Information to these Web sites unless you have verified their security and privacy policies.

Child Protection
We take special care to protect the safety and privacy of children. Our Sites are general audience sites. Consumers making purchases on our Sites must have a valid credit card and be 18 years of age or older. It is the policy of the company not to collect personal information on any person under the age of 13 without parental consent and we request that any person under age 13 not submit any personal information via our sites without parental consent.

Web Browser Do Not Track Signals
Our website does not check for, nor do we respond to web browser "do not track" signals. No 3rd parties can collect personally identifiable information on this website.

3rd Party Collection of Non-Personally Identifiable Information
Select third party companies do collect Non-Personally Identifiable Information for our website. This information is used by the third party companies to view and measure aggregate website visitor information, effectiveness of paid advertisements, order statistics and other metrics that allow the third part companies to advise us of marketing strategy. No Personally Identifiable Information is shared with these third party companies and the third party companies do not share or sell the information they collect.

Opt Out / Modify
We do not send unsolicited promotional email and we respect our customers' mail preferences. The site gives you several options for altering or removing your information from the database at any time. To unsubscribe from promotional emails, visit Please be sure to include your email address. You may also unsubscribe or opt-out of receiving promotional emails by following the unsubscribe instructions included in any of the promotional emails that we send you. Or, you may call a customer care representative at 1-800-979-2761. Once your unsubscribe request is processed, we will not send you further promotional emails from that site from which you have requested to be unsubscribed, unless you opt back into receiving promotional emails from any one of our Sites. You may also alter or remove your information from the database by writing us:

US Retail Flowers, Inc.
Attn: Internet Department
810 S. 12th Street
Lebanon, PA 17042

When we receive an unsubscribe request we will try to remove your information within 30 days. Some requests may take longer and may require us contacting you. Due to the nature or email and address changes on a frequent basis you must provide us with the information used to sign up for the promotion/service. We can only remove emails in our database and do not have control if you provide us incorrect information which may include but is not limited to forwarded email addresses.

When you purchase from us, enter one of our sweepstakes or other promotion, we may need to contact you via phone, email, or mail to complete your order or entry, etc., even if you have opted out of these communication channels. Certain transactional communications (including but not limited to registration, password reminder, order status, shipment confirmation, reminder service), whose primary purpose is not promotional (these communications may nevertheless include promotional content but that is not their primary purpose), are necessary for us to process your order or provide the services that you have requested.

Your Consent
By shopping at our Sites or opening an account, you consent to the use of your Personally Identifiable Information by US Retail Flowers, Inc. in the manner specified in this Policy. We, however, have the option to change, modify, or add to the terms and conditions of the Policy at any time. We will inform you of any changes by posting the revised Policy on our Sites. Any customer who does not agree to the revised Policy has the option to opt-out. The Policy will go into effect on the date posted or if no date is specified, on the posting date. The new Policy will apply to all current and past users of our Sites and will replace any prior policies.

For our products and services that accept international orders, any information you provide will be transferred to the United States. By using our sites or providing us with your information, you hereby consent to this transfer. In addition, if you provide data about other individuals (such as gift recipients), you agree that you have obtained consent from each such individual to the submission and processing of such information to the terms of this Policy, including without limitation the transfer of such data to the United States. Although we will collect and use your information only as stated in this Policy, laws generally applicable to the protection of personal data in the United States may not differ from those in some users' home jurisdictions.